Crossbeam helps companies map accounts with partners, but many teams find the value limited compared to its cost. Airstride goes further, combining account mapping with AI partner sourcing, predictive analytics, automation, and full PRM functionality. The result is one platform to grow partner revenue, not just manage overlaps.
Crossbeam: Helpful but limited
Crossbeam is known for its account mapping features, which allow companies to compare their CRM data with a partner’s and find overlapping accounts. While this can be useful, it only addresses one part of the partner revenue puzzle. Many teams report that they struggle to extract consistent value from Crossbeam alone, especially when justifying the spend against results.
Account mapping is important, but it doesn’t drive revenue on its own. Without tools for sourcing new partners, managing deals and tracking performance, the workflow often feels incomplete. It’s a snapshot in time, which can cause problems further down the sales cycle. That’s why revenue leaders increasingly look for platforms that offer more than overlap detection.
"People often say Crossbeam is fine, but value feels limited compared to cost."
Airstride: Complete partner revenue automation
Airstride offers everything Crossbeam does, and much more. Alongside secure account mapping, Airstride includes AI partner sourcing from a database of 85,000+ companies, automated onboarding, deal registration, real-time CRM updates, and predictive analytics. This means vendors can manage the entire partner lifecycle in one place.
With Airstride, partner teams don’t just map overlaps. They activate new revenue channels, track ROI from day one, and automate time-consuming tasks like deal approval and partner check-ins. The result is faster execution, stronger collaboration, and measurable growth without increasing headcount.
Scale partnerships with Airstride
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Airstride replaces the need for separate PRMs, mapping tools, and sales automation platforms. By unifying functionality, it simplifies workflows and delivers stronger outcomes at a lower total cost.
Instead of piecing together multiple systems, partner managers can rely on Airstride’s AI-powered platform to source, manage, and scale partnerships seamlessly, ensuring every deal opportunity is captured and converted.
Key Takeaways
Crossbeam solves a narrow challenge with account mapping, but partnership teams need more to scale revenue. Airstride combines mapping with AI sourcing, automation, analytics, and PRM functionality in one platform, making it the obvious choice for teams seeking real ROI from partnerships.
Transform your sales strategy with Airstride.
Max Edwards
Co-Founder & CEO, Airstride
Max leads Airstride's product development, helping businesses scale through AI powered partnerships
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