You earn a margin on every sale. When a deal is registered with the vendor it can also qualify for extra margin, rebate and other incentives. That only happens if someone registers it and follows it through. Capture makes sure they do, on every deal.
Deal #48211 is one licence below the threshold. Adding one qualifies it.
Ask how many qualifying deals were registered with the vendor last quarter and the honest answer is a guess. These are the problems resellers raise on first calls.
Reps, product specialists and sales support each register some deals. Results vary with one person's knowledge of one portal.
An extra point or two on a small deal makes no difference to the seller's target. Across thousands of orders it is a large number.
Different logins, forms and rules for each one. It is tedious, so it slips. It gets worse as the business grows.
It sits between the CRM a reseller sells through and the vendor and distributor portals it registers in. Nothing changes about how the team sells. Same deals, same customers, more margin.
Every new opportunity and order is read from the CRM and tested against that vendor's programme rules as they stand that day. If a deal is one licence short of a threshold, the seller hears while the quote can still change.
OutputA verdict on every deal, with the rule that decided it
Qualifying deals are submitted to the vendor's portal, or to the distributor where that is the route, using the detail already in the CRM. If something is missing the owner gets one question in Slack, Teams or email.
OutputA registration with the vendor's reference, written back to the CRM
Acceptances and rejections are tracked. The owner is warned before a registration lapses. Claims are filed inside the vendor's window. Renewals and upsells are checked for protection ahead of the date.
OutputNothing lapses unnoticed
When the vendor pays, the statement is matched to every registration and claim. Each gap gets a reason and an evidence pack to send to the vendor: the deal, why it qualified and the rate in force when it closed.
OutputExpected against received, per vendor, programme and deal
Enter a year of deals and your best guess at your registration rate. You see what you made, what you missed and what every qualifying deal registered would have added.
Vendor product and licence deals of all sizes.
The share of qualifying deals that get registered today. A best guess is fine.
As a share of deal value.
Used for the extra sales figure only.
An estimate from the figures you entered, not a measured result. What a registered deal pays depends on each vendor’s programme.
Incentive on a deal you have already sold carries no extra cost of sale, so it goes straight to profit.
See what a year of full registration would have added, or book a walkthrough of Capture with one of the team.
