Use CasesPricing
AIRSTRIDE CAPTURE

Connect once. We handle the registrations and rebate claims.

Capture automates vendor deal registration and rebate claims for resellers and MSPs, so they collect more margin from existing sales with less manual work. Every vendor, one connection.

Your CRM · connected once

Read-only · nothing changes for sales

Connected
Across your vendors, this week
  • Vendor A12 registered
  • Vendor B4 claims submitted
  • Vendor CPayment checked · 1 gap
  • Vendor DRule change applied
Work done for youNo portal logins

€1.0m

Received, verified

of additional incentive received in six months, from one vendor

An anonymised global reseller. Received means paid by the vendor and in the bank, not money identified as missed.

See a deal go through
One connection, every vendor

You connect once. We do the work.

Every vendor has different portals, rules and processes. You connect your existing systems once, and Capture does the work across all of your vendors.

Your side · a few hours, once

What you do

  • 1Connect your CRM once, read-only. One call, ~30 minutes.
  • 2Send a spreadsheet of your vendors with a portal login or API access for each.
  • 3Carry on selling. Nothing changes for your sales team.
Our side · every deal, every vendor, ongoing

What Capture does

  • Check every deal's eligibility against each vendor's current rules
  • Register qualifying deals in the vendor or distributor portal
  • Submit claims inside each programme's window
  • Check every payment against what the rules say it should be
  • Keep every vendor's rules and portal connections up to date

Every vendor you sell. Any vendor or distributor portal, by API where one exists and otherwise through a login you create and control. First vendors live within a week. New vendors live the same day. What getting started involves

Proof

One deal, from eligibility to payment

The same deal at every step. Illustrative product views, anonymised customer and vendor.

01 · Eligibility

Checked against every rule

The deal appears in your CRM. Capture tests it against the vendor's programme as it stands today: deal type, threshold, your tier and any promotion.

Two programmes match. The one that pays more is chosen.No one opened a portal.

Customer A · 40 firewall licences

Vendor A · New customer · £36,000

Qualifies
  • New customer, not a renewalRule 2.1
  • Above the 25-licence thresholdRule 3.4
  • Your Gold tier pays the higher rateTier
  • Q4 promotion also applies, and pays morePromo Q4
Register under the Q4 promotion+£1,080 margin

Customer A · 40 licences

Two programmes match

Registered
Standard deal registration
Rule 3.4
2%
Q4 promotion ✓
Promo Q4
5%
02 · Registration

Registered under the programme that pays most

Capture submits the registration in the vendor's portal using the detail already in the CRM, and records the vendor's reference.

5% under the Q4 promotion, not 2% under standard registration.
03 · Claim

Followed through and claimed

Accepted by the vendor, watched until it closes, then the claim is filed inside the programme's window.

The owner is warned before the registration lapses.

Customer A

Vendor A · ref VA-88213

On track
  • 3 NovRegistered under the Q4 promotion
  • 4 NovAccepted by Vendor A
  • 20 NovOwner warned: expires in 10 days unless the deal moves
  • 2 DecClosed won. Claim filed inside the window
Vendor A · Q4ExpectedReceived
Customer A£1,800£1,800✓
Customer C£950£950✓
Customer D£1,240£620-£620
Paid at 2%. The Q4 promotion rate was 4%.Evidence pack ↓
04 · Payment

Identified, then received, then checked

Capture works out what the rules say each deal should pay. When the vendor pays, it matches what was received against that, deal by deal.

Identified: what the deal should pay under the rules.Received: what the vendor actually paid. Any gap comes with evidence.
The problem

Most resellers cannot tell you their registration rate

Ask how many qualifying deals were registered with the vendor last quarter and the honest answer is a guess. These are the problems resellers raise on first calls.

Visibility

“We don't know what we're missing”

  • The registration rate is a gut feel. Nobody can say if it is 95% or 40%.
  • Reporting on a vendor depends on the one person who manages it. When they are away, so is the number.
  • Rebate reports are built by hand from portals and statements.
  • Incentive on deals that were never registered appears nowhere, so nobody asks about it.
Deal protection

“Another partner got in ahead of us”

  • A missed registration only surfaces when another partner appears. Then it is a fight to get it back or a sale made at a loss.
  • Registrations expire or lapse if the deal does not move in time.
  • New business mostly gets registered. Upsell at the point of renewal often does not.
  • On modular platforms an add-on for an existing customer can be registered by someone else.
Programme changes

“The programme changed and nobody told sales”

  • Rules move through the year. A scheme that paid on any upsell last year pays only on new customers this year.
  • Changes reach sellers only if the vendor's channel manager explains them well.
  • Promotions and spiffs start and finish unseen.
  • Nobody can easily say whether a vendor is still as profitable to sell.
Reconciliation

“The vendor statement is one number”

  • A registration is not a payment. Many programmes need a claim inside a set window.
  • The payment arrives as a total that nobody can tie back to deals.
  • Disputes with vendors over what was paid are common and hard to evidence.
  • Finance books what arrived with no view of what the rules said should have.

Nobody is careless. The process cannot keep up.

People

It depends on who picks the deal up

Reps, product specialists and sales support each register some deals. Results vary with one person's knowledge of one portal.

Incentive

Small deals get skipped

An extra point or two on a small deal makes no difference to the seller's target. Across thousands of orders it is a large number.

Admin

Every vendor has its own portal

Different logins, forms and rules for each one. It is tedious, so it slips. It gets worse as the business grows.

Beyond registration

Know what to buy, and when

Tiers, thresholds and certifications decide what every deal pays. Capture tells you what moves them while there is still time.

  • Vendor A9 days left
    Buy to unlock

    Add £2,000 of services this quarter to lift the Vendor A rebate by £12,000.

  • Vendor B
    Target hit

    Networking baseline reached. New purchases now earn the higher rate, so bring orders forward before quarter end.

  • Vendor C22 days left
    Certification at risk

    Two engineers' badges lapse next month. Gold tier needs three certified people.

  • Tier and threshold attainmentWhere you stand against each vendor's tier and rebate thresholds, and how far the next one is.
  • Purchase-timing simulationWhat buying now, or before quarter end, does to the rebate across the whole vendor programme.
  • MDF deadlinesFunds that must be claimed or spent by a date, flagged while there is time to use them.
  • Certification expiryPartner certifications that hold a tier or a discount in place, tracked ahead of renewal.
  • Per-person badge riskWhich individual's lapsing badge or exam would drop a certification, and by when.
Calculator

What did you miss last year?

Enter a year of deals and your best guess at your registration rate. You see what you made, what you missed and what every qualifying deal registered would have added.

Vendor product and licence deals of all sizes.

70%
60%

The share of qualifying deals that get registered today. A best guess is fine.

2%

As a share of deal value.

10%

Used for the extra sales figure only.

Missed in a year£67,200Incentive on deals that qualified and were never registered.
Made at today’s rate
£100,800
With every qualifying deal registered
£168,000
Missed each month
£5,600
Extra sales needed to earn the same profit
£672,000

An estimate from the figures you entered, not a measured result. What a registered deal pays depends on each vendor’s programme.

Benefits and value

Same deal. Same customer. More profit.

Incentive on a deal you have already sold carries no extra cost of sale, so it goes straight to profit.

CEO

More profit from existing sales

  • Straight to EBITDA with no new customers, price rises or hires
  • No change to how the team sells
  • Which vendors are getting more or less profitable
CFO

Vendor income you can reconcile

  • Expected against received on every statement
  • Accruals based on what each closed deal should pay
  • Evidence for vendor disputes and for audit
Vendor and alliance managers

Every vendor's rules in one place

  • Programme changes with the deals each one affects
  • Tier position and how far the next tier is
  • Certifications and badges tracked before they expire
Sales ops and RevOps

Registration without the reminders

  • Reads the CRM and maps it to each vendor's form
  • One controlled account per portal, no shared passwords
  • Read-only CRM access, with write-back to the opportunity as an option
Airstride Capture

Same deals. Same customers. More margin.

See what a year of full registration would have added, or book a walkthrough of Capture with one of the team.