The AI that changes partner acquisition forever
The AI that changes partner acquisition forever
The AI that changes partner acquisition forever
How Carmen automates partner sourcing, outreach and scale for modern B2B teams
How Carmen automates partner sourcing, outreach and scale for modern B2B teams
By Hugo Rawlinson
By Hugo Rawlinson
29 Jan, 2026
29 Jan, 2026
•
6 min read
6 min read
Carmen is an autonomous AI agent built to remove friction from partner acquisition. By handling research, qualification and personalised outreach end to end, it enables teams to scale partner led growth without manual effort, spreadsheets or complex workflows. Carmen delivers faster results, higher quality conversations and meaningful time savings across every stage.
Carmen is an autonomous AI agent built to remove friction from partner acquisition. By handling research, qualification and personalised outreach end to end, it enables teams to scale partner led growth without manual effort, spreadsheets or complex workflows. Carmen delivers faster results, higher quality conversations and meaningful time savings across every stage.
Why partner acquisition is broken today
Why partner acquisition is broken today
Partner acquisition has traditionally been slow, manual and difficult to scale. Teams spend countless hours researching potential partners, qualifying accounts, writing outreach and managing campaigns across disconnected tools. This process limits growth and creates inconsistency, making it hard to build a reliable partner pipeline without adding headcount.
Partner acquisition has traditionally been slow, manual and difficult to scale. Teams spend countless hours researching potential partners, qualifying accounts, writing outreach and managing campaigns across disconnected tools. This process limits growth and creates inconsistency, making it hard to build a reliable partner pipeline without adding headcount.
Carmen removes these bottlenecks by automating every manual stage of partner acquisition, allowing teams to focus on strategy, relationships and revenue rather than repetitive operational work.
Carmen removes these bottlenecks by automating every manual stage of partner acquisition, allowing teams to focus on strategy, relationships and revenue rather than repetitive operational work.
91.6 percent average time saved across all manual stages of partner acquisition
91.6 percent average time saved across all manual stages of partner acquisition
91.6 percent average time saved across all manual stages of partner acquisition
91.6 percent average time saved across all manual stages of partner acquisition
How Carmen works end to end
How Carmen works end to end
Carmen learns your partner strategy through natural conversation. You define your ideal partner profile, targeting criteria and campaign goals without forms or dashboards. Carmen understands context, intent and tone from the outset.
Carmen learns your partner strategy through natural conversation. You define your ideal partner profile, targeting criteria and campaign goals without forms or dashboards. Carmen understands context, intent and tone from the outset.
Once configured, Carmen autonomously finds high fit partners, identifies the right contacts and generates personalised outreach messages tailored to each opportunity across email and LinkedIn.
Once configured, Carmen autonomously finds high fit partners, identifies the right contacts and generates personalised outreach messages tailored to each opportunity across email and LinkedIn.
Explore what Carmen unlocks
Explore what Carmen unlocks
Explore what Carmen unlocks
See how autonomous AI can replace manual partner research, personalise outreach at scale and drive consistent pipeline growth.
See how autonomous AI can replace manual partner research, personalise outreach at scale and drive consistent pipeline growth.
See how autonomous AI can replace manual partner research, personalise outreach at scale and drive consistent pipeline growth.
Campaigns are executed automatically with intelligent scheduling, live tracking and performance visibility built in from day one.
Campaigns are executed automatically with intelligent scheduling, live tracking and performance visibility built in from day one.
Teams retain control with approval checkpoints, ensuring messaging and targeting stay aligned without slowing execution.
Teams retain control with approval checkpoints, ensuring messaging and targeting stay aligned without slowing execution.
Conclusion
Conclusion
Carmen represents a fundamental shift in how partner acquisition is done. By replacing manual processes with autonomous intelligence, it enables faster scaling, better partner conversations and meaningful time savings. For B2B teams serious about partner led growth, Carmen is a true game changer.
Carmen represents a fundamental shift in how partner acquisition is done. By replacing manual processes with autonomous intelligence, it enables faster scaling, better partner conversations and meaningful time savings. For B2B teams serious about partner led growth, Carmen is a true game changer.
Transform your sales strategy with Airstride.
Transform your sales strategy with Airstride.
Transform your sales strategy with Airstride.
Hugo Rawlinson
Hugo Rawlinson
Co-Founder, Airstride
Co-Founder, Airstride
Hugo leads Airstride's commercial function, working directly with clients to ensure they get maximum value from AI-powered partnerships.
Hugo leads Airstride's commercial function, working directly with clients to ensure they get maximum value from AI-powered partnerships.
