One
Deal registration margin
The extra points for registering an opportunity you found, plus the price protection that comes with it.
Margin optimisation for resellers and MSPs. Capture checks every deal against the vendor's programme rules, registers the ones that qualify, follows each claim through and reconciles what was paid.
Deal #48211 is one licence below the threshold. Adding one qualifies it.
The whole vendor incentive stack. Rebate is one part of it, which is why the benefit is called margin optimisation.
The extra points for registering an opportunity you found, plus the price protection that comes with it.
Volume, growth and tier rebates, tracked against the thresholds and certifications that trigger them.
Market development funds, spiffs and time-limited promotions, surfaced before their deadlines pass.
Partner of record and Partner Admin Link association, incentive enrolment and claims.
Ask how many qualifying deals were registered with the vendor last quarter and the honest answer is a guess. These are the problems resellers raise on first calls.
Reps, product specialists and sales support each register some deals. Results vary with one person's knowledge of one portal.
An extra point or two on a small deal makes no difference to the seller's target. Across thousands of orders it is a large number.
Different logins, forms and rules for each one. It is tedious, so it slips. It gets worse as the business grows.
It sits between the CRM a reseller sells through and the vendor and distributor portals it registers in. Nothing changes about how the team sells. Same deals, same customers, more margin.
Every new opportunity and order is read from the CRM and tested against that vendor's programme rules as they stand that day. If a deal is one licence short of a threshold, the seller hears while the quote can still change.
OutputA verdict on every deal, with the rule that decided it
Qualifying deals are submitted to the vendor's portal, or to the distributor where that is the route, using the detail already in the CRM. If something is missing the owner gets one question in Slack, Teams or email.
OutputA registration with the vendor's reference, written back to the CRM
Acceptances and rejections are tracked. The owner is warned before a registration lapses. Claims are filed inside the vendor's window. Renewals and upsells are checked for protection ahead of the date.
OutputNothing lapses unnoticed, and every claim is filed in time
When the vendor pays, the statement is matched to every registration and claim. Each gap gets a reason and an evidence pack to send to the vendor: the deal, why it qualified and the rate in force when it closed.
OutputExpected against received, per vendor, programme and deal
The deals and the customers stay the same. What changes is that every qualifying deal is registered, followed through and matched to a payment.
Tiers, thresholds and certifications decide what every deal pays. Capture tells you what moves them while there is still time.
Add £2,000 of services this quarter to lift the Vendor A rebate by £12,000.
Networking baseline reached. New purchases now earn the higher rate, so bring orders forward before quarter end.
Two engineers' badges lapse next month. Gold tier needs three certified people.
Three places: the CRM your team already sells through, the vendor and distributor portals you already register in, and the channels your sellers already read.
Salesforce, HubSpot, Dynamics 365 or another. More than one is fine. Status, reference and expiry are written back to the opportunity.
By API where one exists. Otherwise through a dedicated login on your own domain that you create and control.
Slack, Teams or email. There is no new system for them to log into or learn.
Three modes, set per team or per vendor.
Capture registers, extends and claims on its own, then tells the owner.
Capture prepares each submission and a named person approves it.
Capture flags what qualifies and what is about to lapse.
Enter a year of deals and your best guess at your registration rate. You see what you made, what you missed and what every qualifying deal registered would have added.
Vendor product and licence deals of all sizes.
The share of qualifying deals that get registered today. A best guess is fine.
As a share of deal value.
Used for the extra sales figure only.
An estimate from the figures you entered, not a measured result. What a registered deal pays depends on each vendor’s programme.
Incentive on a deal you have already sold carries no extra cost of sale, so it goes straight to profit.
Two parts. The second is paid only on incentive that is new to you.
An annual fee that covers set-up, vendor onboarding, rule maintenance and reconciliation.
Paid only on incentive that is new to you, measured against a baseline agreed for each vendor before it goes live.
You choose the balance: a higher fee with a smaller share, or a lower fee with a larger share.
Yours. An address on your own domain that you create and control, one per portal, with vendor replies forwarded to the deal owner.
Where a portal has no API, Capture works through a dedicated login on your own domain. It is never a copy of an individual's account.
No shared passwords. Every submission appears under that account, separate from anything a person did.
The address belongs to you. Anything a vendor sends back is forwarded to the person who owns the deal.
Nothing is migrated and no order waits on Capture. Disable the account and the automation stops.
What resellers and MSPs ask before they give Capture access to a CRM.
Talk to us about your vendorsAirstride Capture is margin optimisation software for resellers and MSPs. It checks every deal against the vendor's programme rules, registers the ones that qualify, follows each claim through and reconciles what was paid. It sits between the CRM a reseller sells through and the vendor and distributor portals it registers in. Nothing changes about how the team sells. Same deals, same customers, more margin.
Most vendors do not allow a deal to be registered after the fact. See what a year of full registration would have added, then talk to us about your vendors.