Visibility
The Incentive Nobody Ever Sees
You send the SPIF to the partner manager as a PDF. It never reaches the reps who actually sell, so the behaviour you paid for never changes.
Run time-boxed partner incentives without a spreadsheet. Build a promotion, attach it to the deal types it is meant to influence, and publish it where your partners already register deals. Because registration, tiering, and commission live in the same system, a SPIF resolves against real deals instead of a reconciliation you do by hand.
Most channel incentive programs die in the gap between the announcement and the payout. The offer sits in a slide, the qualifying deals sit in a CRM, and the reconciliation lands on one person at quarter end.
You send the SPIF to the partner manager as a PDF. It never reaches the reps who actually sell, so the behaviour you paid for never changes.
A flat percentage you cannot aim at a product line or a new logo pays extra on the deals you were already winning, and moves nothing you wanted moved.
Someone exports the deals, someone else disputes which ones qualified, and the payout slips by weeks. Partners remember that longer than they remember the offer.
Vendors see each promotion, the reward, the deal types it is attached to, the window it runs in, and the registered deals qualifying so far. Partners see the same offer where they register.
Set a promotion up the way you set up a deal type. After that it runs to its own dates, shows up for the partners it applies to, and resolves against the deals your team already approves.
Pick the behaviour you need this quarter: a product line that has to land, new logos rather than renewals, a segment you are trying to break into. Set the bonus, set the window, and the promotion expires on schedule instead of quietly running forever.
Promotions are configured alongside the deal types you have already set up, so an incentive attaches to the deals it is meant to influence. There is no second rulebook to keep in sync, and no expansion deal quietly claiming a new-logo bonus.
Partners see the live incentive in the portal they already use, next to the deal form rather than buried in an email thread. The motivation reaches the person doing the selling at the moment they are deciding what to work on.
Qualifying deals come from registrations that already exist in Airstride, approved by your team against your rules. Tiering sets the rate a partner earns every day, the promotion adds the boost, and the Partner Payments Agent handles the payout.
Standalone SPIF management tools sit outside the system that knows which deals are real, so every cycle ends in a claims process. Airstride keeps the promotion, the deal type, and the registered deal in one place.
The incentive is configured with the deal types it influences, so there is no second system to reconcile against your registrations at quarter end.
Tiering sets the rate a partner earns all year. A SPIF adds a short, time-boxed push on top of it, so you can move behaviour this quarter without rewriting anyone's tier.
Partners see the offer in the portal where they register deals. The incentive reaches the rep rather than stopping at the partner manager's inbox.
Promotions belong to your organisation, and both reading and editing them are permission gated, so a live incentive cannot be changed by someone who should not touch it.
An incentive is only one part of what a partner earns. It works because the steps either side of it already run in the same system.
What partnership leaders ask before they run their first incentive on Airstride. Something else on your mind?
Talk to SalesTiering sets the ongoing rate a partner earns, and it changes slowly as the relationship grows. A SPIF is a promotion with a start and an end date that rewards one specific behaviour inside that window, for example a bonus on a product line or on new-logo deals this quarter. The two work together: the tier is the base rate, the promotion is the push on top.
See a promotion built against your deal types, published to your partners, and settled against real registered deals. We will walk you through it live.