Attribution
No Line Between a Deal and Its Partner
Closed-won revenue lives in the CRM. The partner roster lives in the PRM. Nothing joins the two, so nobody can say which partner produced which deal.
Attribution analytics join your deal metrics with your partner roster, so every deal traces back to the partner that produced it. Partner-sourced and partner-influenced revenue stay separate, the totals reconcile with your CRM, and an OData feed pushes the numbers straight into Power BI or Tableau.
Partner leaders get asked one question in the board meeting: what did the channel actually produce? Most teams cannot answer it, because the deals sit in the CRM and the partner roster sits somewhere else.
Closed-won revenue lives in the CRM. The partner roster lives in the PRM. Nothing joins the two, so nobody can say which partner produced which deal.
A partner who brought you a net-new account counts the same as a partner who joined one call. Budget, headcount, and attention then follow the wrong partners.
Every quarter starts with CSV exports and a spreadsheet nobody fully trusts. By the time the deck is ready, the totals no longer match what the CRM says.
One attribution view built on the deal records you already run. Sourced and influenced revenue split out, per-partner contribution ranked, and an OData feed ready for your BI tool.
From the deal record to the board deck, four steps.
Attribution analytics join deal metrics with your partner roster, so each deal carries the partner behind it instead of a blank field. Referral links carry attribution too, so a deal that arrives through a partner link is credited on arrival, with nobody tagging it by hand.
Sourced means the partner brought you the deal. Influenced means the partner helped on a deal you already had. Both are worth reporting and they are worth different amounts, so attribution keeps them as two lines rather than one blended total.
Every partner in the roster gets a contribution line: deals attributed, pipeline created, revenue closed, and share of the program. Logins, portal visits, and deal counts stop standing in for results.
Attribution results are published through an OData feed, so Power BI, Tableau, or whatever finance uses can pull the numbers directly. The board slide gets built on the same figures the CRM reports, with no export step and no spreadsheet in the middle.
Most PRMs report partner activity and stop there. Airstride reports revenue, splits it by how the partner earned it, and hands it to your BI stack in a shape finance will accept.
Attribution analytics join deal metrics with your partner roster, so credit comes off the deal record rather than a guess made three months later.
Two models, two numbers. The partner who created the opportunity stays visible next to the partner who helped you close it.
Attribution reads the deal records used for registration and CRM sync, and it is scoped per organisation, so totals tie back instead of drifting apart.
Pull partner sourced revenue and influenced revenue into the BI tool and board pack you already use, with no quarterly export ritual.
Attribution reads what deal registration and referral tracking capture, then feeds the wider analytics view and the commissions you pay.
The questions partnership leaders ask before they put partner attribution in front of a board. Something else on your mind?
Talk to SalesA CRM report tells you a deal closed. It rarely tells you which partner produced it, because the partner roster is not in the CRM. Airstride joins deal metrics with the partner roster so every deal carries the partner behind it, then splits the result into partner-sourced and partner-influenced revenue.
See partner attribution running on deals like yours: sourced versus influenced, ranked by partner, and ready for the board deck.