Knowledge
The Playbook Never Reaches Them
Everything a partner needs to win is somewhere: the battle card, the pricing objection, the security answer. It sits in a library nobody opens during a live deal.
Your partners sell your product part-time, alongside four others. Deal Coaching reads each registered deal and tells them the next move: the objection to handle, the asset to send, the stakeholder to bring in. Guidance arrives in the portal, in Slack, and in email, before the deal goes quiet.
Your reps know how to handle a stalled deal. Your partners are selling four other products and have never seen your objection list.
Everything a partner needs to win is somewhere: the battle card, the pricing objection, the security answer. It sits in a library nobody opens during a live deal.
You find out a deal went cold at the QBR. By then the buyer has signed elsewhere, and the one nudge that would have saved it was long overdue.
A partner manager can coach the top five accounts properly. The rest of the pipeline runs on hope, and that is where most of the registered deals sit.
Open a registered deal and the guidance is already there: what to do next, why it fired, and the collateral to send with it.
The coach reads the deal, works out the next move, answers the objection, and matches its depth to the partner. Four moves.
Coaching is grounded in what is already recorded: the stage, the buyer's vertical, the competitor named in a note, and how this partner has closed before. Nobody fills in a brief to get advice.
Each deal carries one clear next action rather than a dashboard to interpret. The signals that triggered it are shown underneath, so the partner can see why they are being told this and decide for themselves.
A partner types the objection they just heard and gets your answer back, not a generic one. The battle card, case study or one-pager that supports it comes attached, ready to forward.
A partner in their first quarter needs the fundamentals. A partner who closes six figures a year needs deal strategy. Configure a coach per pipeline or per tier and each one applies to every deal underneath it.
Deal coaching is only as good as the deal record behind it. Most PRMs can only read two CRMs, which decides who gets coached and who does not.
The coach reads deals from the CRMs newer revenue teams actually run on, alongside HubSpot, Salesforce, Pipedrive and Dynamics 365. No CRM here is a roadmap item.
Airstride imports your partners, deals, history and collateral before your first session. The coach has something to read on day one instead of an empty portal.
Coaching arrives inside your logo, your colours and your domain. Partners read it as guidance from your team, because that is what it is.
Stage guidance, objection responses and the assets attached to each one are yours to write and edit. The coach delivers your playbook rather than inventing its own.
Coaching picks up the moment a deal is registered and runs alongside the co-sell plan until the deal closes.
The questions partner teams ask before they turn coaching on. Something else on your mind?
Talk to SalesPartner deal coaching is guidance attached to a registered partner deal that tells the partner what to do next. It reads the deal record, then surfaces a next best action, an answer to the objection the partner is facing, and the collateral that supports it, without anyone from the vendor team writing it by hand.
See what your partners would be told on the deals sitting in your pipeline right now.