Use CasesPricing
AIRSTRIDE CAPTURE · FOR DISTRIBUTORS

Margin optimisation for you. Then for every partner that buys through you.

A distributor carries the biggest vendor programmes in the channel and sits in the registration path for thousands of partners. Capture works on both sides of that: your own incentives and a reason for partners to register and order through you.

Your side
  • Vendor A growth rebate£38k to next tier
  • Vendor B MDFClaim by 31 Dec
Their side
  • Partner A97% registered
  • Partner B61% registered
Both sides

Your programmes, and your partners'

Illustrative vendors and partners, anonymised.

01 · Your side

The programmes you run, tracked and claimed

Volume, growth and tier rebates across every vendor you carry, MDF and promotion deadlines, and expected against received on every statement.

Partner registrations tested, submitted and followed through.The queue stops being a person's inbox.
The detail

Volume, growth and tier rebates across every vendor you carry, tracked against the thresholds and dates that trigger them. What bringing orders forward before quarter end does to the rebate across the programme. MDF and promotion deadlines flagged while there is time to use them. Expected against received on every vendor statement, with an evidence pack for each gap. Certifications and badges that hold a tier in place, tracked before they expire.

Registrations that reach you from partners by portal, email or your own partner system are tested against the vendor's rules, submitted and followed through to acceptance, with the partner told the outcome and any claim filed inside the window. The queue stops being a person's inbox.

Partner registrations

By portal, email or your partner system

Not an inbox
  • Partner A · Vendor A dealSubmitted · partner told
  • Partner C · Vendor B dealAccepted · claim filed
  • Partner D · renewalNot eligible · reason sent

Your partners · this quarter

For your partner managers

By partner
  • Partner A97%
  • Partner C92%
  • Partner B61% · have the conversation
02 · Their side

A benefit you can offer your partners

Offer Capture through your partner programme and every reseller and MSP gets their deals registered, claimed and reconciled on the vendors they buy from you.

A reason to choose you that is about margin, not price.Registration rate by partner for your partner managers.
The detail

Most of your resellers and MSPs cannot say what their registration rate is and do not have the time to find out. Offer Capture through your partner programme and every one of them gets their deals registered, claimed and reconciled automatically, on the vendors they buy from you.

What that does for you:

More of your partners' qualifying deals are registered, registered through you, so more volume and more incentive flow through your programmes.

A reason to choose you over the next distributor that is about margin, not price.

Partners whose deals are registered and protected stay with the vendor and with you at renewal.

A single view of registration rate and incentive by partner, so your partner managers know who is leaving margin on the table and can have that conversation.

03 · Set-up

Each partner keeps its own data

Your programmes need one read-only connection and a vendor spreadsheet. Each partner connects its own CRM and controls its own logins. You see the aggregate.

Automation set per vendor, team and partner.Capture never sits in the order path.
The detail

For your own programmes: one read-only connection to your transaction system and a spreadsheet of your vendors. For partners: each one connects its own CRM, keeps its own data and controls its own logins. You see the aggregate. Automation level is set per vendor, per team and per partner, from fully automatic to a person releasing each submission. Capture never sits in the order path.

Your programmes
  • One read-only connection to your transaction system
  • A spreadsheet of your vendors
Each partner
  • Connects its own CRM, keeps its own data
  • Controls its own logins
  • The aggregateYou see this
Questions

What distributors ask

Every other question is answered on the questions page.

See every question

Yes. Where a distributor is the route for registration or ordering, Capture works through the distributor in the same way it works through a vendor portal. Distributor rebates are tracked beside vendor rebates.

Airstride Capture

Talk to us about your programme

Start with your own vendor programmes, then offer it to your partners.